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There are some very talented and generous software programmers out there with some superb utilities and checkers for us Internet Marketers.
We salute you all, and we now present our pick of the best and most useful ones out there. Apologies if you’re experienced and there seem to be some “obvious” ones in our list, but remember, you were a newbie once! Enjoy!
ADWORDS WRAPPER
AdWords Wrapper is a free time saving keyword tool that wraps keyword phrases in "quotation marks" (phrase match) and [square brackets] (exact match) for use in Google AdWords campaigns. Duplicates are automatically removed, and the list is sorted in character code order. Options include change to lowercase, remove bids, and remove URLs.
http://www.mikes-marketing-tools.com/adwords-wrapper.html
ALTERNATIVE BROWSERS
Of course you don’t just need Internet Explorer! Some sites are faster and better in different browsers. The best known “alternative” browsers are:
GOOGLE CHROME http://www.google.com/chrome
MOZILLA FIREFOX http://www.mozilla.com/en-US/firefox/new/?from=sfx&uid=289321&t=448
APPLE SAFARI http://www.apple.com/safari/download/
Don’t forget to check you website’s compatibility in different browsers by using this cool utility: http://browsershots.org/
ARTICLE TO VIDEO CONVERTER
This unbelievable, astonishing piece of software creates videos in minutes! Just copy and paste your article into this software and it'll convert your article into a talking video! Convert all your articles to videos in a matter of minutes. You can distribute these videos to top websites like YouTube, MetaCafe and top social networks to gain big traffic. The voices are synthesised, but they’re not bad!
ALEXA TRAFFIC RANK CHECKER
Check the Alexa traffic rank for any single website. Alexa traffic rank represents site traffic based on data from the Alexa toolbar and private sources.
http://www.free-internet-marketing-tools.com/tools/alexa-rank-checker/
AUDACITY AUDIO SOFTWARE
Here’s some excellent free software for recording and editing audio files! It’s not as comprehensive as the industry standard Adobe Audition, but for most uses, it’s fine.
http://audacity.sourceforge.net
AVG ANTI-VIRUS
Why pay for something that comes free from AVG? Tried & trusted.
BING INDEXED PAGE CHECKER
Check the number of indexed pages in Bing for a website.
http://www.submitplus.com/freetools/tools/bing-indexed-pages-checker/
BOT SURFER
Michael Nicholas has developed a really cool piece of software that allows you to search through forums (up to 15 at a time) and find all the topics you are interested in...automatically. It will even 'Deep Search' into the postings...what a time saver!
http://internetmarketingforums.im4newbies.com/forum-bot-surfer/index.htm
CAMSTUDIO SCREEN CAPTURE SOFTWARE
CamStudio records screen activity from your Windows Desktop into AVI movie files for use in software demonstrations and active presentations. Free download.
C CLEANER UTILITY
Brilliant and free utility that safely removes unused files from your PC allowing it to run faster.
http://www.piriform.com/ccleaner/download
CHECK YOUR INTERNET SPEED
Are you getting what you have paid for? By using Speedtest.net, you can consistently verify if your Internet service provider is delivering the connection speed they promised! Now with cool new neon graphics!
CHECK YOUR ROBOTS.TXT FILE!
Check for and view the contents of the robots.txt file for any website.
http://www.submitplus.com/freetools/tools/robots-txt-checker/
CHECK YOUR HEADER TAGS
This SEO tool will check any web page's header tags. Use our
header checker to find any page's status code to ensure that your URLs are returning
the appropriate status codes and re-directs are working properly. A surprising number
of indexing and ranking problems come from erroneous re-directs, so it's crucial
to be sure all of the HTTP status codes are correct.
http://www.webuildpages.com/header-checker/
DEFRAGGLER UTILITY
Use Piriform’s amazing free Defraggler to defrag your entire hard drive, or individual files - unique in the industry. This compact and portable Windows application supports NTFS and FAT32 file systems
http://www.piriform.com/defraggler
DOMAIN WHO IS RETRIEVER
Now you can find out the WHOIS details for your domain.
http://www.free-internet-marketing-tools.com/tools/domain-whois-retriever/
E-MAIL ADDRESS EXTRACTOR
Email Extractor is a free program that allows you to extract e-mail addresses from all the files in a folder and save them in an output text file. The output file can then be easily imported in any database. Email addresses can be delimited by any character or by new line.
http://download.cnet.com/Email-Extractor/3000-2650_4-10527464.html?tag=main;productListing
E-MAIL EXTRACTOR FOR OUTLOOK
This Email Extractor Outlook v3.2 pulls e-mail addresses from Microsoft Outlook, the most common e-mail client among business and professional users. It can extract e-mail messages from .pst files in all Outlook folders, including Inbox, Drafts, and Contacts. It can save the information it extracts as .csv and text files for wide compatibility with other software and platforms.
http://download.cnet.com/Email-Extractor-Outlook/3000-2650_4-10761660.html?tag=main;productListing
EXACT AUDIO COPY
Exact Audio Copy is a so called audio grabber for audio CDs using standard CD and DVD-ROM drives. It works with a technology, which reads audio CDs almost perfectly. With other audio grabbers you usually need to listen to every grabbed wave because they only do jitter correction. Scratched CDs read on CD-ROM drives often produce distortions. But listening to every extracted audio track is a waste of time. Exact Audio Copy conquer these problems by making use of several technologies like multi-reading with verify and AccurateRip.
FILEZILLA FTP SOFTWARE
The ubiquitous free ftp program for uploading files to your servers.
FREE & EASY HTML EDITOR
KompoZer is a great, easy to use HTML editor that has a WYSIWYG interface as well as a code tab!
FREE LINK POPULARITY CHECKER
Link Popularity Checker offers free, instant, online reports of a webpage's link popularity or backlink rating by 3 top search engines; Google, Yahoo! Search and Bing (MSN). Link Popularity refers to the number of backlinks pointing to a webpage. The higher a web page's backlink popularity rating the better, because it plays a big part in how search engines rank webpages. A great utility!
http://www.mikes-marketing-tools.com/link-popularity/
FREE PLR PRODUCTS TO SELL
Mark Austin’s famous site where you can join for free and even download a limited amount of products for free to sell or give away as PLR products.
http://resell-rights-weekly.com
FREE PHONE CALLS IN HI-FI
What? Not used Skype yet? You can make free calls over the Internet to other people who have Skype accounts. You get better audio fidelity than phones and it’s flippin’ free!
FREE DREAMWEAVER TRAINING
Starting to learn Adobe’s industry standard Dreamweaver can be a daunting task. Here’s a very useful "Greatest Hits” set of tutorials to get you started, before tackling the big manuals!
http://www.thesitewizard.com/dreamweaver/dreamweaver-cs5-tutorial-1.shtml
GOOGLE ANALYTICS
Getting traffic is great but understanding why visitors don’t sign up or buy is nother thing completely! You can use this program to make pages perform better and bring in more sales. Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way.
http://www.google.com/analytics/
GOOGLE INDEXED PAGE CHECKER
Check how many pages Google has indexed for a website.
http://www.submitplus.com/freetools/tools/google-indexed-pages-checker/
GRADE YOUR WEBSITE
Website Grader is a free internet marketing tool that measures the marketing effectiveness of a website. It's score is based on things like website traffic, SEO, social popularity and other technical factors.
INSTANT EZINE TEMPLATES
Simple product that you can rebrand with your own name or site. Instant Ezine Templates from Bob Bastian. Please make sure the Instant Ezine Templates and Rebrander files are in the SAME FOLDER - otherwise it won't work!! Please follow the instructions given by the author - Bob Bastian.
http://www.bizwaremagic.com/iet_download.htm
KEYWORD CLEANER
The FREE Keyword Tool offers 70+ 1-click keyword editing functions that help you edit and clean hundreds, even thousands of keywords, quickly and easily. You may enter 1, 10, 100, or 1000+ keywords - 1 keyword per line.
http://www.mikes-marketing-tools.com/keyword-tool/
KEYWORD DENSITY ANALYSIS TOOL
Enter in a page URL and this free SEO tool will tell
you the keyword density of all the phrases on the page. Find out how strong of a
keyword message your content is sending with the Keyword Density Analysis Tool. Get
hard numbers on your content ratios to find out if you need more or have too much.
Use this tool to ensure a solid balance of keywords within your content, and to match
the right keywords to the right pages.
http://www.webuildpages.com/seo-tools/keyword-density/
LINK POPULARITY CHECK
How many links do you have pointing at your website? Here’s a cool free tool that tell you how many your sites really have. If you pay a company to provide backlinks for you, now you can test they’ve done their job!
http://www.submitexpress.com/link-popularity-check.html
META TAG VIEWER
Now, with ease you can extract meta-tags information from a web page.
http://www.free-internet-marketing-tools.com/tools/meta-tag-extractor/
MICROSOFT’S AUDIENCE INTELLIGENCE TOOL
This tool predicts a user's age, gender, and other demographic information, based on their online behaviour, such as what queries they search online and what Web sites they visit. It lets merchants learn more about their customers before bidding for keywords. Clever, eh?
http://adlab.microsoft.com/Audience-Intelligence.aspx
NET MECHANIC
Here’s a very useful little tool - check your web page before you go live. Excellent tool for checking code, spelling and load times etc. Make sure your site loads quickly - the faster the better!
OPEN OFFICE
The free Open Office productivity suite is so good and comprehensive, you’ll wonder why you ever bought anything Microsoft in the past! Now more compatible than ever, you’ll be really surprised what Open Office can offer you.
PAY-PER-CLICK UTILITY TOOL
One of the spreadsheets Marketing Experients analysts use to examine the differences in performance between multiple PPC campaigns.
http://www.marketingexperiments.com/images/multifiles/Pay-Per-Click Analylsis.xls?=meblog
PDF 995
Convert your Word docs into PDF files easily and free! Not all hyperlinks are converted though – to do this use Microsoft Office 2007/2010 with the free Microsoft plug-in found here, then simply “Save As – PDF” http://www.microsoft.com/downloads/en/details.aspx?FamilyID=f1fc413c-6d89-4f15-991b-63b07ba5f2e5&displaylang=en
PDF TO WORD CONVERTER
Using this PDF-to-Word conversion technology, you can quickly and easily create editable DOC/RTF files, making it easy to re-use PDF content in applications like Microsoft Word, Excel, OpenOffice, and even good old WordPerfect. Please use responsibly – not for ripping off others’ protected PDF files.
PIXIE COLOUR SENSOR
Pixie is a utility made especially for webmasters and designers. It is a colour picker with some extra features. Run it, simply point to a colour and it will tell you the hex, RGB, HTML, CMYK and HSV values of that colour. You can then use these values to reproduce the selected colour in your favourite programs. Pixie will also show the current coordinates of your mouse pointer. Cool.
http://nattyware.com/pixie.php
PHONE NUMBER EXTRACTOR
Phone Number Extractor Files v4.5 extracts phone, mobile, or fax numbers from document
files such as (PDF, doc, DOCX, XML, HTML, xls, ppt, xlsX, PPTX, RTF, POT, DOT, DOTX,
DOTM, CSV, ASP) and all supported formats. It can extracts phone,mobile,or fax numbers
from PDF, EXCEL, PowerPoint, DOC
http://download.cnet.com/Phone-Number-Extractor-Files/3000-2650_4-10914151.html?tag=main;productListing
PRESS RELEASE O-MATIC
Press releases are a powerful marketing medium if you know how to construct them
and here's a tool to help you. Press Release-O-Matic is a professional letter formating
tool to create press releases for any product. In less than a minute, you can create
press release, formatted exactly the way editors want to see them.
http://press-release-o-matic.soft32.com/free-download
REMEMBER PASSWORDS
Keep all your logins completely in sync. No more worries about remembering your passwords. Access your favourite sites quickly and securely.
SEARCH ENGINE LISTING PREVIEW
Now you can prreview what your site's listing will look like
http://www.submitplus.com/freetools/tools/se-listing-preview/
SEARCH ENGINE RANKINGS
Here you can access FREE, instant, online reports of web site rankings in the top 4 search engines: Google, Yahoo! Search, Bing (MSN) and AOL. The report opens in a new tab/window.
http://www.mikes-marketing-tools.com/ranking-reports/
SEARCH COMBINATION TOOL
This SEO tool will generate all possible combinations of two separate lists of search phrases. Find new ways to promote your website and reach your audience, when you broaden your keyword horizons. Use these phrases to modify and create new content, as well as to optimize title tags, URL's and internal linking structure. For a new insight into your keyword prospects generate some new combinations to kick start the brainstorming process.
http://www.webuildpages.com/search/
SEO QUAKE
This invaluable SEO tool will give you vital stats about your own site and those of your competitors. I use this extensively to check out my linking partners and how I can better compete with my competition. Besides checking the traffic ranking, Google indexed pages, age of site… the most important stats for me is the SEMRush numbers, these will roughly tell you the worth of the monthly keyword traffic a site is receiving. Very helpful.
SITE SPIDER INFO
Find various SEO statistics and spider information about your site.
http://www.submitplus.com/freetools/tools/site-spider-viewer/
SnagIT
A really useful screen capture tool. Not as comprehensive as the well-known Camtasia, but pretty impressive indeed.
http://www.tucows.com/preview/195062
SPIDER VIEWER
See your site how the search engine spiders sees it. This one stop glimpse of your site's most basic information can give you insight into minor adjustments which can have a major impact. Use this tool to evaluate your internal links, meta information and page content. By using precision in regards to these elements you can structure your site to reach its maximum potential.
http://www.webuildpages.com/seo-tools/spider-test/
SURVEY GOLD
This complete software system is for building and administering surveys and exams and then analyzing their results. It is ideal for individuals, educational institutions, and organizations that need to quickly create and conduct exams or surveys over the Web, over the phone, or with a printed questionnaire form. It provides point-and-click features that make collecting and reviewing results quick and easy.
http://download.cnet.com/SurveyGold/3000-2650_4-10030598.html?tag=main;productListing
SPY BOT - SEARCH & DESTROY!
Here’s a great site with various techniques and free software to seek out and destroy spyware on your computer.
http://www.safer-networking.org/index2.html
TIME LEFT & CLOCKS UTILITY
TimeLeft is a countdown, reminder, clock, alarm clock, tray clock, stopwatch, timer, sticker, auction watch, web countdown and time synchronization utility. More udeful than you’d initially think!
http://nestersoft.com/timeleft
TRAFFIC TRAVIS
Traffic Travis is one of the best free internet marketing tools available for site
analysis, market analysis and keyword research. It is super easy to operate, comes
with a full set of video tutorials and is updated regularly. Whether you choose PPC
or SEO as your main traffic source Traffic Travis gives results that are specific
to your needs.
http://traffictravis.com
TWITTER LINKS FINDER
Find the number of links on Twitter to your website.
http://www.free-internet-marketing-tools.com/tools/twitter-links-finder/
TOP 10 WORST WEB DESIGN MISTAKES
Here’s Marlon Sander’s excellent basic design primer. We can all learn from this free download.
http://www.bizwaremagic.com/marlon_sanders/top10_designs.pdf
TRAFFIC SWARM
Step 1: Sign up for free.
Step 2: Surf your TrafficSwarm Page and view only the sites
that interest you.
Step 3: Place your ads inside your TrafficSwarm account. Then... you get free traffic to your site from interested TrafficSwarm members. http://www.trafficswarm.com/home.pl?&acc_cookie=no
TODAY’S TOP 500 KEYWORDS SEARCHED
Top 500 Keywords offer FREE, top 500 searched internet keywords, compiled from a database of over 330 million search terms, which are extracted from popular metacrawlers: Metacrawler and Dogpile. The keyword reports are updated daily and kindly provided by Wordtracker. The reports open in a new tab/window
http://www.mikes-marketing-tools.com/keywords/
TWITTER BLASTER PRO
Twitter Blaster Pro is the twitter friend adder marketing software tool. If you haven’t
time to manually add new followers, this could help you. Don’t go mad though, you
could get banned!
http://download.cnet.com/Twitter-Blaster-Pro/3000-2650_4-75157119.html?tag=main;productListing
TWITTER MAGIC MARKETING ROBOT
This free Twitter marketing tool will enable you to easily find ready-to-buy, highly targeted buyers in any niche and place a relevant product or service in front of them. You do not need to have thousands of followers in a Twitter account to achieve this - in fact you do not need a single follower at all. The software is simple to use, requires no installation and comes with full video instructions for use. Also comes with a training video to show the full marketing system. Magic.
http://download.cnet.com/Twitter-Marketing-Bot/3000-2650_4-75374724.html?tag=main;productListing
TEST YOUR WEBSITE IN DIFFERENT BROWSERS!
BrowserShots makes screenshots of your web design in 50+ browsers to ensure accurate display. Not everyone uses IE, Chrome & Firefox!
THE MULTI SEARCH ENGINE
Soovle: Offers a unique search interface that puts a variety of search sites on a single page. As you type in the search box, Soovle shows you the auto-completion phrases recommended by each site. This really great for an Internet Marketing keyword research project!
TUBE TOOLBOX
Share video (with message) to multiple users at once. Automated subscription invite
sending. Automated friend request accepting. manage lists of users & videos. Import
/ export lists of users & videos. View sending history (reports). Download videos
directly to your hard drive. Watch downloaded videos. Immediate access to all of
your friends, videos, favourites. 100% You Tube compliant.
http://download.cnet.com/Tube-Toolbox/3000-2650_4-10739315.html?tag=main;productListing
VLC MEDIA PLAYER
A professional quality media player that reads any audio or video file!
If it can be played – VLC will play it even if it’s encoded with wacky codecs or huge professional High Definition files!
WEBSITE SPEED TEST
Find out how fast your website loads. Now you wish you’d made all your pictures smaller in Photoshop, don’t you?!
http://www.free-internet-marketing-tools.com/tools/website-speed-test/
YAHOO INDEXED PAGES CHECKER
Check how many pages Yahoo has indexed for your domain.
http://www.submitplus.com/freetools/tools/yahoo-indexed-pages-checker/
7 ZIP UTILITY
Windows 7 should be able to unzip and zip things easily but in case you need it, this a free alternative to WinZip
If you have any great tools you’d like to be featured on this page, please e-mail the Internet Marketing School at:
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